From Jabalpur
to your Explore page.
Fourteen years, one owner, and an Instagram page that got a little out of hand.
Six chapters.
One long counter.
- 2012Ahinsa ChowkA single counter opens in Vijay Nagar, near Ahinsa Chowk. Every phone tested by hand: one rule from day one, and it hasn't moved.
- 2019Shift to Ekta ChowkMove to a proper shopfront at Ekta Chowk. Still one counter, same rule.
- 2023The Instagram page@2nd_hand_wala_jbp_ launches. Early reels stitch a phone number into stock clips.
- 2024Collabs go nationalCreators start showing up, first around Jabalpur, then from cities across India. Every clip filmed at the same counter, no studio, no script.
- 2025200,000 followersThe account crosses two lakh on Instagram. Walk-ins start with "I saw the reel."
- 2026New front doorThe website launches. You're reading it now. A wholesale desk opens for other shops. And you can sell us your old phone without walking in. Same counter, wider door.
Ashish Soni
Ashish runs the shop. Started it in 2012 at Ahinsa Chowk with a single counter, one phone number, and one rule: every used phone gets checked, every buyer walks out with a bill.
That rule hasn't moved. The shop is bigger, the audience is a lot bigger, but the counter runs the same way it did on day one.
The reels started as a phone number.
Then they took off.
The page began as a way to stitch a phone number into a stock clip. It turned into honest reviews, before-and-after cleanups, the odd meme, and collabs with local creators and much bigger names, all filmed at the same counter, no studio, no script.
Followers turned into footfall. People walk in and open with "I saw the reel." The account crossed two lakh in 2025. The shop had already been at Ekta Chowk for six years by then. The audience just caught up.
- 229K+followers on Instagram
- 50,000+phones sold in 14 years
- 4.8 ★679 Google reviews
- 7 days11am – 10pm at Ekta Chowk
That's the shop.
Come say hi.
Message the account you already follow, or walk in at Ekta Chowk. Both work.